Member-only story
This reflection is drawn from my experience at a growing Growth team for the past 1.5 years; If you work at or will be working at a product-lead growth team, you may find these insights useful; It may not be applicable if your team doesn’t have dedicated data analytics team. So here we go, a list of things I find valuable about Growth Design from 2023.
The Core
Iterative and continuous experimentation is at the core of a product-lead Growth team, and design is a critical supporting role to achieve fast launch and learning. The term “Product-lead” is as it sounds, the product managers are leading the way. They see a potential opportunity for growth (e.g., higher activation rate, higher ARPU, higher retention rate, etc.) and want to place a “bet” on it, and the Growth team work together to launch that bet and see if we win or lose.
The Goal
It’s all about learning. Winning is not necessarily good, and losing is not necessarily bad. For example, if you believe a better email with clearer value proposition will give you higher activation rate, but in the end it gives much worse activation but higher quality users who retain longer after activation, that’s what we can learn from this experiment.
